About
The longer version
My time at IDEO refined how I think about products — the kind of place where you spend as much time deciding what's worth building as you do building it. That stuck. A few years later I wrote the first iOS app for Headspace, back before meditation apps were a category and before the first investor was in the room. I did the same for Rekki — first iOS and first Android app, taking the restaurant ordering product from zero to a real thing in the world. Bringing first products to market is the thread that runs through most of what I do.
Since then: 17 years on Apple platforms. iOS, watchOS, tvOS, macOS. SwiftUI, UIKit, Metal. I've lost count of the Xcode betas. Android too — not my home turf, but I've shipped plenty of it, and with agentic coding the barrier is lower than ever. If the need is there, I do Android. I've shipped product with NOWATCH (stress-tracking wearable, Amsterdam), Pangea.inc (EV discovery, LA), IKEA, Ford, McKinsey, Facebook, NBC Universal, a handful of startups, and yes, Lady Gaga.
Right now I'm doing something different. I'm building my own products with agentic AI workflows — not "slap an LLM API on it," but custom pipelines where Claude and offline models collapse the cost of trying things. The first product, Qija, is shipping in 2026. The second is already in motion. The plan is to keep shipping — small, opinionated software — and to partner with a small number of founders along the way.
I'm humble about most things and not very loud, which means I let the work speak. If you've read this far, that's probably already working.
